Description
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THE INTERNATIONAL BESTSELLING SENSATION
Most new businesses fail. But most of those failures are preventable.
The Lean Startup is the approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late.
Now is the time to think Lean.
The Lean Startup changes everything – Harvard Business Review
From the Publisher
Build-measure-learn Feedback Loop
The Build-Measure-Learn Feedback loop is at the core of the Lean Startup model.
Classic Product Chart
Startups have a destination in mind: creating a thriving and world-changing business. I call that the startup’s vision. To achieve that vision, startups employ a strategy, which includes a business model, a product road map, a point of view about partners and competitors, and ideas about who the customer will be. The product is the end result of this strategy.
The Revised Chart
Products change constantly through the process of optimization. Less frequently, the strategy may have to change (called a pivot). However, the overarching vision rarely changes. Entrepreneurs are committed to seeing the startup through to that destination. Every setback is an opportunity for learning how to get where they want to go.
ASIN : B005PR422K
Publisher : Penguin; 1st edition (6 October 2011)
Language : English
File size : 1333 KB
Text-to-Speech : Enabled
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Print length : 304 pages
