IBPS Specialist Officers CWE SPL-3 Marketing Officer Exam Practice Work Book

Table of Contents:

Model Solved Paper
IBPS Marketing Officer Exam 11.03.2012 & 17.03.2013
30 Model Practice Sets each of 50 Questions on Professional Knowledge (Marketing Officer)

Study Material On:

• Chapter 1 – Concept, Nature, Scope and Importance of Marketing
• Chapter 2 – Meaning, Functions and Importance of Marketing Management
• Chapter 3 – Marketing Organisation
• Chapter 4 – Marketing Process & Marketing Planning
• Chapter 5 – Marketing Programme
• Chapter 6 – Marketing Decision
• Chapter 7 – Marketing Research
• Chapter 8 – Marketing Segmentation
• Chapter 9 – Consumer/Buyer Behaviour & Motivation
• Chapter 10 – Sales Forecasting & Sales Budget
• Chapter 11 – Product
• Chapter 12 – Product Planning and Development
• Chapter 13 – Branding, Packaging, Labelling, Standardisation & Grading
• Chapter 14 – Pricing Decision
• Chapter 15 – Channels of Distribution and Physical Distribution
• Chapter 16 – Wholesale and Retail Trade
• Chapter 17 – Advertisement
• Chapter 18 – Sales Promotion & Personal Selling
• Chapter 19 – Sales Management
• Chapter 20 – Rural Marketing
• Chapter 21 – Bank Marketing
• Chapter 22 – Insurance Marketing
• Chapter 23 – Marketing Environment
• Chapter 24 – International Marketing
• Chapter 25 – Social Responsibility & Marketing Ethics
• Chapter 26 – Consumer Protection in India
• Chapter 27 – Marketing of Services